AWS Marketplace AI Agents and Tools review: Amazon's agent catalogue (2026)

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AWS Marketplace AI Agents and Tools page, October 2026

AWS Marketplace's AI Agents and Tools category is Amazon Web Services' catalogue of AI agents, MCP servers, agent-building platforms and consulting services. It is built for businesses that already run on AWS and have technical staff. Each seller sets its own price, and many listings show it up front, from free tools to $40 (about £30) a seat a month for Perplexity. AWS adds UK VAT on many purchases. For most UK small businesses it is too technical. I rate it 3 out of 5.

Last updated 21 October 2026. Written by Annie, a search and digital marketing specialist. Based on the public store, pricing pages and documentation; I did not create an account or test agents. See the editorial policy.

Key facts

  • What it is: A category in AWS Marketplace for AI agents, agent tools such as MCP servers, agent development platforms and professional services, bought with an AWS account.
  • Made by: Amazon Web Services, Inc., part of Amazon.com, Inc. (Nasdaq: AMZN).
  • Launched: AWS Marketplace on 19 April 2012. The AI Agents and Tools category on 16 July 2025.
  • Size: 5,589 listings in the category, of which 2,648 are professional services (checked 16 October 2026).
  • Price: Free to browse, and 256 listings are free. Paid listings set their own prices, such as $40 (about £30) a seat a month for Perplexity Enterprise Pro. Charges go on your AWS bill.
  • Best for: Businesses that already run on AWS and have developers or an IT partner.
  • Available in the UK: Yes. UK buyers are usually invoiced by AWS EMEA SARL in Luxembourg, which charges UK VAT at 20% on software from eligible sellers.
  • Seller commission: 3% on SaaS public offers, 20% on server products such as containers and machine images, and 1.5-3% on private offers depending on contract size.
  • Our rating: ★★★☆☆ 3/5

On this page

What is AWS Marketplace AI Agents and Tools?

AWS Marketplace is Amazon Web Services' software store. Since July 2025 it has had a category for AI agents and tools. It covers five kinds of listing: software with built-in agents, pre-built agents, agent tools such as MCP servers and web search, platforms for building agents, and professional services from AWS partners.

You buy with your AWS account and the charge lands on your AWS bill. Listings arrive in many forms, including SaaS subscriptions, APIs, containers and machine images. Some agents and tools can run on Amazon Bedrock AgentCore, AWS's service for running agents. In October 2025 AWS added more pricing options for AgentCore listings and simpler sign-in for API-based tools.

Search now has an Agent Mode, where you describe what you need in plain English. Many listings also carry AI-written summaries that explain how their pricing works.

Who owns AWS Marketplace?

  • AWS Marketplace is run by Amazon Web Services, Inc., part of Amazon.com, Inc.
  • Matt Garman is CEO of AWS.
  • Matt Yanchyshyn is AWS's vice president for Marketplace and partner services.
  • Headquarters: Seattle, Washington, where AWS announced the marketplace.
  • Amazon is listed on Nasdaq under the ticker AMZN.
  • AWS Marketplace launched on 19 April 2012. The AI Agents and Tools category launched on 16 July 2025 at the AWS Summit in New York.

It is one of the biggest agent catalogues, though much of it is consulting work rather than ready-made agents.

  • 5,589 listings in the category on 16 October 2026. Of these, 2,648 are professional services, 2,024 are SaaS, 561 are machine images and 95 are API-based agents and tools.
  • 256 listings are free and 295 offer a free trial (checked 16 October 2026).
  • More than 900 agents and related offerings were listed at launch in July 2025.
  • In July 2026 Matt Yanchyshyn said the category had more than 3,400 partners and called it the fastest-growing category in AWS Marketplace history.

How much does AWS Marketplace AI Agents and Tools cost?

Browsing is free. Each seller sets its own price, and you pay through your AWS bill.

Plan or feePriceWhat you get
Free listingsFree256 listings, such as the Asana MCP Server and ChatBot's free tier
Perplexity Enterprise Pro$40 (about £30) a seat a month, or up to 17% less on a 12-month contractAI answer engine with SSO and file uploads
Claude Enterprise$4,800 (about £3,609) a year for 20 seats, plus usage at Anthropic API ratesClaude chat, Claude Code and Cowork
Brave Search API$5 (about £3.76) per 1,000 requestsLive web search for your own agents
Professional servicesQuoted per projectDesign, set-up and support from AWS partners

Public offers are priced in US dollars. AWS's tax help page lists UK VAT at 20% on software bought through AWS EMEA SARL.

Sellers pay AWS a listing fee: 3% on SaaS public offers, 20% on server products and 1.5-3% on private offers.

Hidden costs

  • AWS infrastructure. Listing pages warn that AWS infrastructure costs may apply on top, for example when you run a container or machine image in your own account.
  • Usage on top of contracts. Many contracts add usage charges. Claude Enterprise adds usage at Anthropic API rates, and Perplexity charges for usage beyond the contract.
  • No refunds. Some vendors make fees non-refundable. Perplexity's listing says fees cannot be refunded or cancelled except where the law requires.
  • Currency. Public offers are in US dollars. Pounds are only available on private offers negotiated with the seller.
  • Set-up help. Nearly half the category is professional services. If you have no technical staff, budget for a partner to set agents up.

Best agents to try on AWS Marketplace AI Agents and Tools

These listings are live today and are among the easiest for a smaller team to pick up.

AgentMade byWhat it doesPrice
ChatBot - AI Chat Bot Platform for WebsiteTextAI customer service agent that learns from your website and help pagesFree on AWS Marketplace
Perplexity Enterprise ProPerplexityCited answers from the web and your own files, with SSO$40 (about £30) a seat a month
Claude EnterpriseAnthropicClaude chat, Claude Code and Cowork for a whole team$4,800 (about £3,609) a year for 20 seats, plus usage
Asana MCP ServerAsanaLets AI assistants read and update your Asana tasks and projectsFree
Brave Search APIBraveGives your own agents live web search results$5 (about £3.76) per 1,000 requests

Selling your agent on AWS Marketplace AI Agents and Tools

  • Who can list: Any AWS customer in good standing can list free products. Paid products need a business or resident in an eligible country. The UK is eligible, and UK sellers must give their VAT registration.
  • Requirements: Non-US sellers provide a W-8 tax form, a VAT number and a bank account with a SWIFT code. Selling to EMEA buyers through AWS EMEA SARL needs a Know Your Customer check.
  • Approval: PYMNTS reported at launch that AWS vets marketplace vendors. The seller guide does not describe a review timetable.
  • Commission: 3% on SaaS public offers, 20% on server products such as containers and machine images, and 3% on data products. Private offers cost 3% under $1 million (about £752,000), 2% up to $10 million and 1.5% above that, and renewals cost 1.5%. Channel partner deals add 0.5%.
  • Getting paid: Since October 2024 sellers can be paid into non-US bank accounts. Since October 2025 private offers of every pricing type can be priced and paid in GBP, EUR, JPY or AUD. Public offers stay in US dollars. Since April 2026 sellers can file UK and EU VAT invoices for deemed supply through a self-service process.

What other people rate it

  • I could not find a G2, Capterra or Trustpilot rating for AWS Marketplace itself.
  • Trustpilot rates AWS as a company 1.3/5 from 418 reviews (checked 16 October 2026).
  • Listings carry their own reviews inside the store. In the category, Zendesk Suite shows 4.3 from 6,936 reviews and Databricks 4.6 from 1,401 (checked 16 October 2026).

What's good

  • Many listings show exact prices, with each charge explained in plain terms.
  • Charges land on one AWS bill, and UK VAT is handled by AWS EMEA SARL for eligible sellers.
  • 256 free listings and 295 free trials let you try before you commit.
  • You can filter by AWS region, and 593 listings in the category are available in Europe (London).
  • Some listings link to a live Trust Center from Drata or Vanta, so you can check a vendor's security certificates before buying.

What's not so good

  • It is built for technical teams. Many listings are containers, machine images or APIs.
  • Nearly half the category is consulting services rather than ready-made agents.
  • Public offers are only priced in US dollars.
  • AWS does not vouch for vendors' descriptions. Its pages say vendors are responsible for their own product content.
  • Most listings use upfront contracts: 4,641 of the 5,589 listings in the category.

Who is it for?

Use it if your business already runs on AWS, your developers build agents, or an AWS partner looks after your systems. The single bill and the London region filter are useful.

Skip it if you are a small business without technical staff. Most listings expect you to deploy software, connect APIs or hire a partner.

Using it in the UK

  • AWS Marketplace works in the UK. You need an AWS account with a payment method.
  • For buyers in Europe, the Middle East and Africa, purchases from eligible sellers are invoiced by AWS EMEA SARL in Luxembourg, which collects UK VAT at 20% on software. If a seller has not joined that scheme, AWS Inc. invoices instead and does not collect VAT on business purchases, so you may need to account for it yourself.
  • Public offers are priced in US dollars. Private offers can be in GBP.
  • Where your data lives depends on the listing. You can filter for products in the Europe (London) region, but SaaS agents run wherever the vendor hosts them, so check each listing.

Interesting facts about AWS Marketplace AI Agents and Tools

  • AWS expected about 50 launch partners for the category and got around 900, according to its marketplace chief.
  • You can buy Salesforce's Agentforce through AWS Marketplace, where it is a featured listing.
  • Many listings now include AI-written pricing summaries and answers to common buyer questions.
  • When AWS Marketplace launched in 2012, it sold pre-configured server software. By 2025 AWS was calling it a one-stop shop for agents.

Alternatives to AWS Marketplace AI Agents and Tools

Our rating

AreaScore
Choice4/5
Pricing clarity3/5
Getting started2/5
Trust and safety3/5
UK fit3/5
Overall★★★☆☆ 3/5

AWS Marketplace has a huge agent catalogue and one tidy bill, but it is made for technical teams on AWS. Most UK small businesses will find easier options elsewhere.

Frequently asked questions

Is AWS Marketplace free to use?

Browsing is free and 256 listings in the AI agents category are free. You need an AWS account, and some free tools still create AWS infrastructure charges when you run them.

Can I pay for AWS Marketplace agents in pounds?

Public offers are priced in US dollars. Private offers, which you negotiate with the seller, can be priced in GBP.

Do I need to be a developer to use AWS Marketplace agents?

For most listings, yes, or you need an IT partner. Some SaaS agents, such as Perplexity Enterprise Pro, can be used by anyone once your business has bought them.

Sources

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