Apify Store review: web data tools for people and AI agents (2026)

By /
Apify Store marketplace home page, October 2026

Apify Store is a marketplace of more than 89,000 ready-made "Actors": cloud tools that scrape websites, collect data and automate web tasks, for people and for AI agents. It suits small businesses that want leads, reviews or web content without writing code, and developers building AI agents. There is a free plan with $5 of usage a month, and paid plans start at $19 a month (about £14). The catalogue is huge and cheap per result, but costs can stack up. I rate it 3.5/5.

Last updated 25 October 2026. Written by Annie, a search and digital marketing specialist. Based on the public store, pricing pages and documentation; I did not create an account or test agents. See the editorial policy.

Key facts

  • What it is: A marketplace of cloud tools called Actors that scrape, extract and automate on the web, with an MCP server so AI assistants can use them.
  • Made by: Apify Technologies s.r.o., a private company in Prague, Czech Republic, with no parent company.
  • Launched: Apify launched in October 2015 under the name Apifier. It does not publish a launch date for the Store.
  • Size: 89,427 Actors listed (16 October 2026). About 4 million visits to the whole apify.com domain in the three months to September 2026 (Similarweb).
  • Price: Free plan with $5 of usage a month. Paid plans from $19 a month (about £14). Each Actor sets its own price, often per 1,000 results.
  • Best for: Small businesses that want lead lists, reviews or web content, and developers who want data tools for AI agents.
  • Available in the UK: Yes, for business use. Prices are in US dollars.
  • Seller commission: Apify keeps 20% of an Actor's revenue, and platform costs come out of the developer's share.
  • Our rating: ★★★½☆ 3.5/5

On this page

What is Apify Store?

Apify is a cloud platform for web scraping and browser automation. Its Store is where developers publish "Actors", which are small cloud programs you run with a form in your browser, by API, or through an AI assistant. Most Actors collect data from a website, such as Google Maps, Instagram or an online shop, and hand it back as a spreadsheet or JSON file.

The Store is not mainly a shop for chat agents. It is a large toolbox that people and AI agents use to fetch live web data. In October 2026 Apify rebuilt its Store categories around the job you want done, and added filters for industry, website, output type and Actor type, including "Agent" and "MCP server".

The Apify MCP server, at mcp.apify.com, lets AI assistants such as Claude, Cursor, VS Code, GitHub Copilot and Codex search the Store and run Actors. You sign in with OAuth or an API token. Each run is billed at that Actor's price, and you can set a spending cap per run. Inside Apify's own dashboard, a chat tool in beta called Apify AI can also find and run Actors for you, asking before each run.

Who owns Apify Store?

  • The Store is run by Apify Technologies s.r.o., registered in Prague. There is no parent company.
  • Jan Čurn founded the company with Jakub Balada in 2015 and is its CEO.
  • Apify started in the Y Combinator Fellowship in Mountain View, California, and launched publicly in October 2015 as "Apifier". The team moved back to the Czech Republic in 2016.
  • It is privately held. In April 2024 it raised €2.8 million (about £2.4 million) from J&T Ventures, with existing investor Reflex Capital.
  • Tech.eu reported revenue of €6.7 million for 2023, with a profit of almost €1 million.
  • I could not find a launch date for the Store itself.

It is the largest store in this guide by number of listings.

  • Website visits: About 4 million visits in the three months to September 2026, down 5% on the month before (Similarweb). This covers the whole apify.com domain, not just the Store. The UK sent about 4.8% of desktop traffic.
  • Listings: 89,427 Actors (16 October 2026).
  • Customers: Apify says it has around 91,000 customers worldwide (October 2026).
  • Developer earnings: Apify says it paid $1.7 million to developers in the latest month (October 2026).
  • Top listing: Google Maps Scraper showed 653,000 total users and 1,817 ratings (October 2026).

How much does Apify Store cost?

You pay for an Apify plan, which comes with prepaid usage, and then for the Actors you run.

Plan or feePriceWhat you get
Free$0$5 of usage a month, no credit card, 5 runs at once, community support
Starter$19 a month (about £14) plus pay as you go$19 of usage, compute at $0.20 a unit, 32 runs at once, chat support, Bronze Store discount
Scale$199 a month (about £150) plus pay as you go$199 of usage, compute at $0.16 a unit, 128 runs at once, priority chat, Silver discount
Business$999 a month (about £751) plus pay as you go$999 of usage, compute at $0.13 a unit, 256 runs at once, account manager, Gold discount
EnterpriseCustomCustom limits and pricing
Annual billing10% offSame plans billed yearly
Store ActorsSet by each developerPay per event, pay per usage, or both

Apify keeps 20% of what users pay for an Actor, and the developer covers the platform costs of runs from the rest.

Hidden costs

  • Actor fees on top of your plan. Each Actor has its own price, which often falls on bigger plans. Instagram Scraper costs $2.70 per 1,000 results on the free plan but $1.50 on Business (about £2.03 and £1.13).
  • Compute and storage. Pay-per-usage Actors also burn compute units, from $0.13 to $0.20 each depending on your plan, plus storage and data transfer.
  • Proxies. Residential proxies cost $7-$8 per GB (about £5.26-£6.02), and Google search proxies $1.70-$2.50 per 1,000 requests.
  • Outside AI costs. Some Actors call other services. AI Web Agent, for example, runs on OpenAI and you pay for that usage too.
  • Currency, VAT and refunds. Prices are in US dollars. Unused prepaid usage does not roll over, fees are non-refundable, and the terms say Apify adds VAT where it applies.

Best agents to try on Apify Store

These popular Actors are useful for UK small businesses and for anyone building an AI assistant.

AgentMade byWhat it doesPrice
Google Maps ScraperCompass, maintained by ApifyPulls business names, contact details, reviews and opening hours from Google MapsFrom $1.50 per 1,000 places (about £1.13)
Contact Details ScraperVojta Drmota, maintained by ApifyFinds emails, phone numbers and social profiles on a list of websitesFrom $1.05 per 1,000 pages (about £0.79)
Instagram ScraperApifyCollects public posts, reels, profiles, hashtags and comments$1.50-$2.70 per 1,000 results, depending on plan (about £1.13-£2.03)
RAG Web BrowserApifyLets an AI assistant search Google and read the top pages as clean textFrom $1.33 per 1,000 pages (about £1)
Website Content CrawlerApifyTurns a whole website into text for a chatbot or AI knowledge basePay per usage, about $0.20-$5 per 1,000 pages (about £0.15-£3.76)

RAG Web Browser is the default tool in the Apify MCP server, so it is a good first test if you use Claude or Cursor.

Selling your agent on Apify Store

  • Who can list: Anyone over 18 can publish. You start as an unverified Creator, become a Verified Creator after an ID check, and can be invited to Partner level.
  • Approval: There is no review before an Actor goes live. Apify runs automated tests, can mark faulty Actors "under maintenance" and can remove one that stays broken for 30 days.
  • Pricing: You choose pay per event, pay per usage, or rental. You can raise prices once a month, with 14 days' notice.
  • Commission: You get 80% of what users pay, minus the platform costs of their runs. Apify keeps 20%.
  • Payouts: Monthly. Apify issues an invoice on the 11th and pays between the 21st and 25th. The minimum is $20 by PayPal or Wise and $100 by other methods. Wire payments come from the Czech Republic and banks along the way may take fees.
  • Testing budget: The Creator plan gives $500 of free usage for six months.

What other people rate it

These ratings cover the whole Apify platform.

  • G2: 4.7/5 from 668 reviews, checked 16 October 2026.
  • Capterra: 4.8/5 from 601 reviews, checked 16 October 2026.
  • Trustpilot: 4.8/5 from 785 reviews, checked 16 October 2026.

What's good

  • The catalogue is huge, with 89,427 Actors, and each listing shows its price, users, rating and who maintains it.
  • The free plan gives $5 of usage a month with no credit card.
  • Per-result prices are low. Google Maps Scraper starts at $1.50 per 1,000 places.
  • One MCP server connects AI assistants to the whole Store, with a spending cap per run.
  • New Actors get limited permissions by default, and you must approve any Actor that wants full access to your account.
  • Third-party ratings are strong, at 4.7-4.8 out of 5 across G2, Capterra and Trustpilot.

What's not so good

  • Most listings are scrapers and data tools, not ready-made agents. AI Web Agent, a true agent, says it is experimental and not actively maintained.
  • Costs stack up: Actor fees, compute, storage and proxies, with prices that change by plan.
  • Actors are not reviewed before they go live, and the terms say Apify is not responsible for third-party Actors.
  • Prices are in dollars, prepaid usage does not roll over and fees are non-refundable.

Who is it for?

It suits small businesses that want lead lists, competitor reviews, social media data or website text without writing code. It also suits developers who want reliable web data tools for their AI agents through MCP.

Skip it if you want a finished chat assistant that answers customers. You will also want to skip it if you cannot check that collecting a site's data, or people's details, is allowed.

Using it in the UK

Apify is open to UK customers and you can sign up online. The terms say it is for business use, not consumers.

Prices are in US dollars. The terms say Apify is VAT-registered in the Czech Republic and adds VAT to fees where it applies. The pricing page does not say whether its prices include VAT.

Apify's data processing addendum covers UK GDPR using EU standard contractual clauses plus the UK ICO's addendum. It says data may be moved to the United States or other countries where Apify or its suppliers work. I found no UK or EU data region option.

Many popular Actors collect personal data such as names, emails and social profiles. If you use them, you are responsible for handling that data lawfully under UK GDPR.

Interesting facts about Apify Store

  • The Store had just over 1,500 Actors in April 2024. By October 2026 it listed more than 89,000.
  • Apify was one of 30 startups picked from more than 6,000 applicants for the Y Combinator Fellowship in 2015.
  • AI agents can now pay for some Actors without an Apify account, using the x402 and MPP payment methods.
  • Apify says it paid $1.7 million to Actor developers in a single month.

Alternatives to Apify Store

  • Smithery - pick it if you mainly want MCP servers to plug into your AI assistant.
  • Relevance AI Marketplace - pick it if you want finished sales and marketing agents rather than data tools.
  • Dify Marketplace - pick it if you want an open-source agent builder you can host yourself.

Our rating

AreaScore
Choice4/5
Pricing clarity3/5
Getting started4/5
Trust and safety3/5
UK fit3/5
Overall★★★½☆ 3.5/5

The biggest and cheapest place to find web data tools for people and AI agents, with a generous free plan. Stacked costs, light vetting and dollar pricing stop it scoring higher.

Frequently asked questions

Is Apify free?

Yes, to start. The free plan gives $5 of usage a month with no credit card. Paid Actors and compute come out of that, and paid plans start at $19 a month (about £14).

Can I use Apify with Claude?

Yes. The Apify MCP server at mcp.apify.com works with Claude Desktop and Claude Code, as well as Cursor, VS Code, GitHub Copilot and Codex. Your assistant can then search the Store and run Actors at their listed prices.

How much does Apify take from developers?

Apify keeps 20% of what users pay for an Actor. The developer gets the other 80%, minus the platform costs of the runs.

Sources

More guides

Scroll to Top